Fast Forward 2030

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The ideas, trends, and behaviors that will shape work and workplace in 2030 are already perceptible today. Some are clearly evident whilst others are emerging quietly around us. In this study, 220 experts, business leaders and young people from Asia, Europe, and North America shared their views on how these trends will impact business, evolve work practices and continue to revolutionize how, when, and where work happens.

In 2030, the many places where we work and live will be diverse and entwined: humanity, creativity, culture, and community will be integral. The research demonstrates that significant changes are happening – across the world. Not only is business changing, but people are reflecting on the very meaning of work in their lives and how to be a part of vibrant virtual and physical communities that bring joy and high quality of experience to their lives.

Key Findings

1. Artificial intelligence will transform businesses and the work that people do

• Process work, customer work and vast swathes of middle management will simply disappear: 50% of occupations today will no longer exist in 2025.
• New jobs will require creative intelligence, social and emotional intelligence and the ability to leverage artificial intelligence. Those jobs will be immensely more fulfilling than today’s jobs.
• Workspaces with row of desks as we know them today will be completely redundant. Not because they are not fit for purpose, but simply because that purpose no longer exists.

2. Purpose more important than financial success

• There is a significant and global trend amongst all people, but particularly the youth, towards happiness, purpose and meaning being as or more important than financial success.
• Many Asian parents share this outlook for their children.
• Corporations will not only need to be lean and agile they must be authentic to attract talent: authentic in their values and in making a real contribution to the social good.
• As the nature of work changes we expect to see more social entrepreneurship.

3. Emergence of online trading for real estate

• By 2030 the majority of real estate transactions may be made online, and the majority of transactions will be made by the users of the space using real time marketplaces (similar to Uber) that help the find the best and most effective space to work.
• Real Estate traditionally changes slowly but these new emerging aggregators could revolutionize the market, allowing tenants and many types of building owners in cities to contribute wasted and unused space back into an eco-system of available space.

4. Landlords to focus more on delivering services

• Buildings will be much healthier environments, and landlords will need to create partnerships with providers who can help create services and experiences in addition to basic lease tenancies.
• As landlords start delivering more complete solutions they will rate their building’s value not by the cash flow of rent but in the cash flow from the services.

Contacts